Tan Dog with White blaze on face seen on the 5:30am train from Fairfield to Granville on Tuesday, 7 December 2016. The dog was unaccompanied […]
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This bunny’s family did not come forward, despite two months of campaigning across all social media. He has since been Adopted by a caring vet […]
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REUNITED thanks to support from NSW Police – Always Report your Missing Pet to the Police & Local Council – You never know what they […]
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REUNITED after 100 days, thanks to a Facebook Share! #SocialMediaWorks #NEVERgiveUp Read the beautiful homecoming announcements from Disco’s Dad: “On the 12th of May, my […]
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Reclaimed by family, thank you for sharing. . . . . . . . . . . Small Mini Foxy female dog found in Cessnock […]
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Luca is HOME!!! After 7 nights in the wild Luca has returned skinny and tired, but otherwise unharmed. His brother Pepe couldn’t be happier, even […]
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Ginger & White Kitten or Cat less than a year old. Female & possibly pregnant. No Microchip detected by the Vet, where she is being […]
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REUNITED!! – Chase spent the night at the RSPCA. Thank you to everyone who shared, liked, commented and searched for Chase, he is very glad to […]
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Thanks to quick thinking neighbours and doorknocking, Button has been reunited with her family! Button had a collar & tag with three phone numbers… none […]
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GoDaddy lose out trying to promote a Buddy of their own.
Social media went into overdrive today in response to the #GoDaddyPuppy TVC ad made for the SuperBowl in the USA. It highlighted a number of negative messages around pet transportation, puppy breeders and selling pets online. Thankfully GoDaddy have pulled the ad, after garnering much attention and free publicity, and they have a back up plan to put to air.
The best back up plan I think GoDaddy should deploy is running the #TheLucyBowl PSA created by The Lucy Pet Foundation; to highlight the terrible practise of euthanasia and encouraging people to save pet lives through adoption from rescue shelters. I initially suggested to the CEO & CMO of GoDaddy that they could repurpose their ad by re-shooting the end; with the puppy being scanned for a microchip and being reunited with its family via a site like WherePetsAreFound.com. I now realise this would be too similar to Budweiser’s theme, so I hope they do put their money behind The Lucy Pet Foundation.
While it doesn’t involve the internet or the power of social media, the Budweiser “Lost Dog” ad does highlight a number of ways in which a pet can get lost. I encourage everyone to watch it and be mindful of how easily they could lose their pets… Well done Budweiser for increasing public awareness of the risks.
You can see the Budweiser “Lost Dog” SuperBowl TVC ad here.
You can see The Lucy Pet Foundation #TheLucyBowl PSA here.
If you want to see how other Dogs viewed the Budweiser “Lost Dog” SuperBowl TVC head over to BarkPost.
And, if you want to join Dogs of the world in the search for Buddy, the Budweiser “Lost Dog” from the SuperBowl TVC here are some ideas of what you can do via BarkPost.
If you want to suggest alternatives to the GoDaddy team, or RT mine, have a look at my tweetstream at www.Twitter.com/PetsAreFound for their twitter handles.
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